At EFL, all of our services are personal. Here’s why.

In the past decade, there has been a revolution in our understanding of the relationship between human fitness and health. Muscular strength is at last seen as only one of many contributing factors to overall physical wellbeing. Cardiac health, of course, is essential. But so too are Balance, Flexibility, Hydration and Nutrition.

We have found that the key to helping people achieve and sustain the best possible health lies in openly admitting that no two people are the same. People come to fitness programs from widely differing circumstances with widely varying expectations.

Any one-program-for-all offering therefore has little chance of broad success. We suspect that’s why so many first-time members of large-scale gyms and fitness clubs get disillusioned and disappointed. They often quit within months, sadly often blaming themselves. We vowed to be different.

Our staff, our clients. Individuals all.
Executive Fitness Leaders was conceived, built and is operated by people who themselves have widely differing backgrounds, interests and challenges. Some of us are naturally athletic, drawn since childhood to physical activity. Some are more recent converts to health and fitness, people who began to appreciate the need for greater attention to health as they got older. Others are fascinated by the sheer science of fitness, moving naturally into degrees in the human sciences such as nutrition and kinesiology (the study of movement). Still others are healers, whose greatest satisfaction comes not from personal achievement but rather from seeing others freed from pain and discomfort, restored to full health and range of movement.

We are a diverse group. Partly by design and partly by experience, we have learned to celebrate and accommodate differences—both in ourselves and in others. As a result, everything we offer at EFL is personal.

Who are you? We want to know.
As you consider your own health and fitness, ask yourself what motivates you to improve your relationship with your body. Are you a champion yearning to maintain high levels of fitness? Are you someone who simply wishes to trim down a few pounds here and there? Are you perhaps approaching middle age with a new respect for your own mortality, eager to make sure the decades ahead are filled with healthier activity at a saner pace? Are you a new mom ready to tone up? Do you suffer from an ailment that physical therapy might relieve? Are you the victim of an injury hoping to be restored?

Our clients are all of these. All different. We couldn’t classify even two of them as belonging to the same group. So when we undertake fitness training, massage therapy, nutritional counselling, and injury rehabilitation, we do so for one person at a time, inventing, testing, refining our interventions for each individual client.

We’d like you to consider being one of them.

Our clients say it best.
Our clients routinely ask to serve as references for our programs. Each has seen first-hand just how EFL stands apart. Each is affiliated with a Personal Trainer or Massage Therapist. Each has set unique goals that matter to them. Our role has been to get them to those goals swiftly and safely, with the greatest likelihood of sustained success.

The results they want you to know about appear right on our home page. Listen to their individual successes, and think about your own goals. If anyone can help you on your journey, we can.

Colin Peden	Denis Giacobbi
Managing Partners